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![]() It lets you reach your audience directly on their mobile devices. Why? Because WhatsApp is a great channel for customer service, transactional messages, and marketing campaigns. So can businesses use WhatsApp? Yes - and not only can they use it, they should use it. With 2 billion monthly active users, WhatsApp is the most popular messenger app in the world, according to 2021 data from Statista. They are three different tools, aimed at different users. ![]() If you want to use WhatsApp for marketing, understanding the difference between the basic WhatsApp, WhatsApp Business and WhatsApp business API is crucial.
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